The ALICE collaboration reports the measurement of the inclusive J/psi yield as a function of charged particle pseudorapidity density dN_{ch}/deta in pp collisions at sqrt{s} = 7 TeV at the LHC. J/psi particles are detected for p_t > 0, in the rapidity interval |y| < 0.9 via decay into e+e-, and in the interval 2.5 < y < 4.0 via decay into mu+mu- pairs. An approximately linear increase of the J/psi yields normalized to their event average (dN_{J/psi}/dy)/
The relative J/psi yield (dN_(j/psi)/dy)/<dN_(j/psi)/dy> in the di-electron channel as a function of the relative charged particle multiplicity density (dN_(ch)/deta)/<dN_(ch)/deta>.
The relative J/psi yield (dN_(j/psi)/dy)/<dN_(j/psi)/dy> in the di-muon channel as a function of the relative charged particle multiplicity density (dN_(ch)/deta)/<dN_(ch)/deta>.