A search for flavour-changing neutral current (FCNC) $tqH$ interactions involving a top quark, another up-type quark ($q=u$, $c$), and a Standard Model (SM) Higgs boson decaying into a $\tau$-lepton pair ($H\rightarrow \tau^+\tau^-$) is presented. The search is based on a dataset of $pp$ collisions at $\sqrt{s}=13$ TeV that corresponds to an integrated luminosity of 139 fb$^{-1}$ recorded with the ATLAS detector at the Large Hadron Collider. Two processes are considered: single top quark FCNC production in association with a Higgs boson ($pp\rightarrow tH$), and top quark pair production in which one of the top quarks decays into $Wb$ and the other decays into $qH$ through the FCNC interactions. The search selects events with two hadronically decaying $\tau$-lepton candidates ($\tau_{\text{had}}$) or at least one $\tau_{\text{had}}$ with an additional lepton ($e$, $\mu$), as well as multiple jets. Event kinematics is used to separate signal from the background through a multivariate discriminant. A slight excess of data is observed with a significance of 2.3$\sigma$ above the expected SM background, and 95% CL upper limits on the $t\to qH$ branching ratios are derived. The observed (expected) 95% CL upper limits set on the $t\to cH$ and $t\to uH$ branching ratios are $9.4 \times 10^{-4}$ $(4.8^{+2.2}_{-1.4}\times 10^{-4})$ and $6.9\times 10^{-4}$ $(3.5^{+1.5}_{-1.0}\times 10^{-4})$, respectively. The corresponding combined observed (expected) upper limits on the dimension-6 operator Wilson coefficients in the effective $tqH$ couplings are $C_{c\phi} <1.35$ $(0.97)$ and $C_{u\phi} <1.16$ $(0.82)$.
This paper presents direct searches for lepton flavour violation in Higgs boson decays, $H\rightarrow e\tau$ and $H\rightarrow\mu\tau$, performed using data collected with the ATLAS detector at the LHC. The searches are based on a data sample of proton-proton collisions at a centre-of-mass energy $\sqrt{s} = 13$ TeV, corresponding to an integrated luminosity of 138 fb$^{-1}$. Leptonic ($\tau \rightarrow \ell \nu_\ell \nu_\tau$) and hadronic ($\tau \rightarrow $ hadrons $ \nu_\tau$) decays of the $\tau$-lepton are considered. Two background estimation techniques are employed: the MC-template method, based on data-corrected simulation samples, and the Symmetry method, based on exploiting the symmetry between electrons and muons in the Standard Model backgrounds. No significant excess of events is observed and the results are interpreted as upper limits on lepton-flavour-violating branching ratios of the Higgs boson. The observed (expected) upper limits set on the branching ratios at 95% confidence level, $\mathcal{B}(H\rightarrow e\tau)<0.20\%$ (0.12%) and $\mathcal{B}(H\rightarrow \mu\tau)<0.18\%$ (0.09%), are obtained with the MC-template method from a simultaneous measurement of potential $H \rightarrow e\tau$ and $H \rightarrow\mu\tau$ signals. The best-fit branching ratio difference, $\mathcal{B}(H\rightarrow \mu\tau)- \mathcal{B}(H\rightarrow e\tau)$, measured with the Symmetry method in the channel where the $\tau$-lepton decays to leptons, is (0.25 $\pm$ 0.10)%, compatible with a value of zero within 2.5$\sigma$.
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